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Sales Negotiators Must Know The Difference Between Needs And Wants

Professional sales negotiators know that when the other side of the table lays out what they are looking to get out of a negotiation, everything is not as it seems. It turns out that the world of negotiating is divided into two groups: wants and needs. The World Of Wants […]

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5 Steps For Preparing For Your Next Sales Negotiation

So let’s say that you were going to drive to some place far, far away. Let’s go a step farther and say that you sorta knew where you were going to go to, but that you had never been there before. Can you imagine yourself just jumping into the car […]

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