Is Your Next Negotiation Going To Create A Mutually Beneficial Agreement?

Every negotiation should be about value creation

Mutually beneficial agreements are something that is often talked about, but does anyone really understand what is meant by them? Different negotiators view them in different ways. Some believe that a mutually beneficial agreement simply means that both sides have used their negotiation styles and negotiating techniques to jump into the negotiation and attempted to … Read moreIs Your Next Negotiation Going To Create A Mutually Beneficial Agreement?