2 Tips For Resolving Deadlocks When The Other Side Just Isn’t Listening To You

Just exactly who are these negotiations being conducted with? If I asked you this question, you’d probably tell me that you are negotiating with the other side of the table. You’d be both right and wrong. The negotiation process is much more complicated and you need to understand why if you are going to reach … Read more

Why Negotiators Need To Negotiate With Everyone Who Is On The Other Side Of The Table

Just exactly who are these negotiations being conducted with? If I asked you this question, you’d probably tell me that you are negotiating with the other side of the table. You’d be both right and wrong. The negotiation process is much more complicated and you need to understand why if you are going to reach … Read more

Sales Negotiators Must Know The Difference Between Needs And Wants

Professional sales negotiators know that when the other side of the table lays out what they are looking to get out of a negotiation, everything is not as it seems. It turns out that the world of negotiating is divided into two groups: wants and needs. The World Of Wants Whenever any of us starts … Read more

Hidden Needs Drive Sales Negotiations

All sales negotiations are driven by both public and private needs. If you can understand and deal with the other side’s hidden needs, then you’ll have more power during the negotiation. It’s What Lies Below The Surface That Really Matters When we enter into a sales negotiation, we like to kid ourselves that we know … Read more