Who Really Wins in “Win-Win” Negotiations?

In the world of negotiating, there are a number of books that everyone knows about. One such book is the justifiably famous “Getting to Yes: Negotiating Agreement Without Giving In” book. Just about everyone has heard about this one and most of us have actually read it at one time or another. However, as we … Read more Who Really Wins in “Win-Win” Negotiations?