The next time that you are negotiating with someone, you had better make sure that you know what all of the issues are — even the secret ones!
Dr. Anderson explains that all too often there are a second set of issues that are very important to the other side of the table during a negotiation. If you don’t realize this and deal with them, then you’re not going to be able to successfully reach a deal! Dr. Anderson explains how to uncover the real issues in your next negotiation…
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