Is “Lose-Lose” The Right Way To Conduct A Negotiation?

Sometimes we have to lose something to gain a closer relationship

When we negotiate, it’s all about winning. Our goal is to use our negotiation styles and negotiating techniques to create a deal that the other side will agree with and which is a win for us. We can define a “win” in a lot of different ways: a lower price, a higher price, more time … Read more